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PEL E-Shop
PEL’s official online store for air conditioners, refrigerators, washing machines, televisions and home appliances.
Visit eshop.pel.com.pk
IndustryHome appliances
Project typeEnterprise E-commerce
Live websiteeshop.pel.com.pk
Project overview
A clear digital experience built around the brand.
PEL’s official online store for air conditioners, refrigerators, washing machines, televisions and home appliances.
Scope
What the experience brings together.
Enterprise commerceProduct catalogueResponsive shoppingConversion UX
Strategy
The challenge
Support a large appliance catalogue while making comparison and purchasing straightforward.
The response
A category-first shopping experience with product collections, secure payment information and nationwide delivery messaging.
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