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Smile Baby
A nationwide Pakistani online store for toys, educational products, baby gear, ride-ons and children’s furniture.
Visit smilebaby.pk
IndustryChildren’s retail
Project typeE-commerce · Web Development
Live websitesmilebaby.pk
Project overview
A clear digital experience built around the brand.
A nationwide Pakistani online store for toys, educational products, baby gear, ride-ons and children’s furniture.
Scope
What the experience brings together.
E-commerce experienceCatalogue architectureResponsive developmentProduct discovery
Strategy
The challenge
Make a broad children’s catalogue easy for parents to explore across product type, age and device.
The response
A commerce-led experience with clear product families, age-based discovery and direct shopping journeys.
Next project
Sehrish Afzal